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This web site shopwesternoutfitters.com had the following on the web page, "Product successfully added to your shopping cart." Our analyzers noticed that the website said " There is 1 item in your cart." The Website also said " Headstall and Breast Collar Sets. Tack Set and Pad Combos. Headstall and Tripping Collar Sets. Rubber tread barrel racing stirrup featuring Purple gator print hide accented with AB Rhinestone spots, Silver AB Rhinestone berry conchos and purple whip stitching. Navajo Hide with Turquoise Whip Stitch." The website's header had Western Tack as the most important optimized keyword. It is followed by Headstall, Breast Collar, and Halter which isn't as highly ranked as Western Tack. The next words shopwesternoutfitters.com used was Stirrups. Spur Straps was included but could not be viewed by search engines.